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Why Should Certification Bodies Use CRM?
Using a Customer Relationship Management (CRM) system is essential for certification bodies for several reasons:

Streamlined Customer Management: A CRM system can help certification bodies efficiently manage customer interactions and data. This includes tracking certification applications, collecting customer profiles, and storing documentation related to the certification process. This streamlines the certification process, reduces errors, and ensures that customers receive a high level of service.

Enhanced Customer Experience: By using a CRM system, certification bodies can enhance the customer experience by providing faster response times, personalized communication, and proactive support. This helps build trust and improve customer satisfaction, which is essential for retaining customers and attracting new ones.

Improved Internal Collaboration: A CRM system can help certification bodies to improve internal collaboration between different teams involved in the certification process, such as sales, marketing, and customer service. This can lead to better communication and coordination, resulting in faster turnaround times, fewer errors, and a more seamless customer experience.

Data Analytics: A CRM system can provide certification bodies with valuable data and insights into their customers, including their needs, preferences, and behaviours. This can help certification bodies to identify trends, make informed decisions, and improve their processes over time.

Using a CRM system is essential for certification bodies to improve their efficiency, enhance the customer experience, and gain valuable insights into their customers. 

Take Your Certification Services to the Next Level with Emakin's Customizable CRM Solution:


With Emakin's lead tracking, quotation, calendar, notification manager, performance, and automated communication modules, you can manage your certification operations from start to finish with one comprehensive solution.


Emakin's unique questions and scheme-based KPIs enable you to provide a more customized and effective service for each client, increasing satisfaction and loyalty.

Meet with Emakin's CRM Solution
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